Briefly introduce us the new YG boy group.
There are two boy groups in preparation at YG Entertainment, and because we do not yet have official group names for them, I will go with Groups A and B.
Group A consists of 5 members whose average age is 20 years old. Two of the members in this group are KANG SEUNG YOON, whose solo debut date has just been confirmed, and an ex-contestant of K-Pop Star, Lee Seung-hoon.
Group B, on the other hand, is a younger group with 6 members whose average age is 17 years old. The then 13-year-old little boy rapper, B.I., who featured in MC Mong’s “Indian Boy” in 2009 has been appointed as the leader of this group since he was 14. This year he celebrated his 17th birthday.
Between A and B, who will be the first to debut?
As you can see from BigBang who took 7 years to actually make a debut, it is impossible to debut two boy groups at in a similar time frame.
After much consideration, we are planning to reveal one of the groups this year. I will leave the rest to the audience completely to see how the plan goes.
For this, we have been shooting something called Real Survival Program every day and night. It will show the scene of a fierce battlefield between groups A and B. The official name of this survival program is WIN, which stands for YG’s previous promotional phrase, “WHO IS NEXT”
The structure goes like this: the group that wins the most votes from the watchers can make a debut as soon as the program finishes. The loser group may be broken up or face member replacement. Nothing will be predictable.
The winner of WIN will be given with an official name WINNER. This WIN Program will be aired one episode a week for 10 weeks from the second week of July. WINNER will be making a debut the day after the 10th episode finishes.
The program may sound harsh, but this is a competition no professional artists can avoid in this field. This will be a program that portrays the reality in the most transparent manner.
How will WIN be run and how can the watchers participate?
YG is fully in charge of WIN Program, and the structure of the show will house many different forms.
WIN Program is a much-invested content with many experienced TV show experts involved. The show is produced by subcontracting and we are expecting to air it on national television. We will be cooperating with renowned foreign portal sites for our international fans. Foreign language subtitle service that includes English, Japanese, and Chinese will be provided as well.
In order to include the expanding market – i.e. the mobile market – we are in negotiation with Kakao Talk to encourage watchers to participate not only through portal sites but also through mobile devices.
How will KANG SEUNG YOON, who already has a debut date, be affected by this WIN Program?
I have been watching KANG SEUNG YOON prepare his debut intensely for the last 3 years. And to cut to the chase, I simply think he is “born to be a celebrity.” He’s just got that much talent.
So it was my ambitious plan to make him a multiplayer, who can handle both solo and group activities at the same time. KANG EUNG YOON has been preparing with group A members for the past 3 years. While his solo album aims to show an analogue sentiment he possesses, his participation in the group will aim for a wider variety of genres.
Have you ever imagined KANG SEUNG YOON dance? Have you ever imagined him sing with other group members who are dancing to a strong hip-hop beat? If you haven’t, you will be seeing it on WIN Program from July. I personally believe that KANG SEUNG YOON is now ready to fly further and higher after 3 years of hard preparation at YG Entertainment since the young age of 17.
If group A wins the WIN survival, he will be carrying out both solo and group activities simultaneously as planned. And if group B wins, he will only be working on his solo album.